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The Most Beautiful Dresses for all Formal Occasions on the South Coast

Posh is the place to visit for the widest selection of formal eveningwear on the South coast. Based in the seaside town of Eastbourne, a truly unique shopping experience awaits you. With an amazing selection of Prom dresses, Bridal and Bridesmaids dresses and long eveningwear, in a rainbow of colours and sizes from 0 - 30.

Our customer service is second to none, and our team will do there upmost to find you your perfect dress for your special occasion, make your shopping experience a relaxing and enjoyable one.

The shop is open Monday - Saturday 10-5.30pm, no appointments necessary as we're always happy to see you.
28 South St. Eastbourne, East Sussex, BN21 4XB.


Established 9 years ago, nestled in the heart of Eastbourne's Little Chelsea Area, Posh is a beautiful Independent Eveningwear Retailer. You can expect a warm welcome on entering Posh, established 9 years ago, and as a specialist in eveningwear, we hold in stock the most amazing choice of dresses. The expert team at Posh will help you have fun in choosing the most perfect dress for your special occasion. Styling and fit are at the heart of each purchase and should your dress need any alterations, dressmaking is undertaking on site at our shop.

Unique Service

Posh aims to provide a really special shopping experience. Entering our shop is like stepping into a friend's living room, and we encourage you to bring your female family along to share the fun. We want to find the right dress for you, and will take the time to accessorise your look with fascinators, gloves, furry shawls or tiaras. If you need something special, visit us today.


We exclusively stock the following collections from:

Allure Bridals - Woman
Mori Lee - Madeline Gardner
Dynasty London
Gina Bacconi
Goya London
Crystal Breeze
We also stock accessories, jewellery and bags.
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Amazing dresses... and found the perfect one for me, thanks to the help of the lovely Nicky xxxxxxx
Danielle Peacock
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A fabulous shop with fabulous service! Thank you Nicky x
Stella Lyth
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Absolutely fabulous. Lady was lovely. Very very friendly, would highly recommend.
Hayley Ford
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Fabulous shop with amazing dresses, and the lovely Nicky x
Janet Hedger
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Nicky thank you so much for all your help while I was choosing the perfect ballgown. I love my gown and can't wait to wear it. I've told all my friends about your amazing dresses. Thank you again. Xxx
Liz Culpan
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Thank you Nicky with your help in choosing my Ball Gown, can't wait to wear it. Attentive customer service with great advice but no hard sell !! I will be recommending to friends and customers of mine x
Tina Childs 

Call in today to see our collection!

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